Case Study: EtaPRO achieves a modern, data-driven website experience with Consensus Interactive

EtaPRO boosts average time on site by 45% with Consensus Interactive

The customer, EtaPRO, a sophisticated industrial performance software platform developed by GP Strategies, faced the challenge of an outdated website that failed to communicate its technical excellence. Their previous digital presence was difficult to navigate and did not effectively convey value to its diverse audience of engineers and executives. Consensus Interactive was engaged to transform this complex technology into a clear and engaging user experience.

Consensus Interactive executed a comprehensive digital rebrand and redesigned the website using WordPress with Beaver Builder. The solution included a modernized design system, a streamlined information architecture, and the incorporation of data-driven interactive elements. This approach resulted in a 45% increase in average time on site and a 38% improvement in page load speeds, successfully positioning EtaPRO as a modern leader in its industry.

EtaPRO