Case Study: Circle Furniture builds a future-ready eCommerce experience with Consensus Interactive

Circle Furniture launches future-ready eCommerce platform in 2026 with Consensus Interactive

Consensus Interactive partnered with Circle Furniture, a New England furniture retailer known for its high-quality and sustainable products. The challenge was that the brand's digital presence did not meet modern eCommerce expectations, lacking intuitive navigation and the ability to guide customers through high-consideration purchases, despite its strong in-store reputation and brand legacy.

The solution implemented by Consensus Interactive involved a complete digital transformation strategy that included UX research, experience design, and conversion rate optimization. This approach redesigned the website with intuitive navigation and guided shopping journeys. While the full launch is scheduled for 2026, the projected impact includes improved conversion paths, enhanced alignment between online and in-store experiences, and the establishment of an analytics infrastructure for data-driven growth.

Circle Furniture