Case Study: Volaris achieves a clearer, more trusted loyalty programme with Conran Design Group’s Altitude brand

Volaris launches Altitude with Conran Design Group and signs up 15,000 members in 72 hours

Conran Design Group was hired by Volaris, Mexico’s leading airline, to develop a best-in-class loyalty programme. The challenge was to create a sub-brand that would stand out in a crowded market, feel part of the Volaris family, and communicate clarity and simplicity to a digitally savvy audience.

The solution from Conran Design Group was the creation of the Altitude sub-brand, which included a brand strategy, verbal identity, and visual identity. The programme launched with explosive adoption, signing up over 15,000 members in its first 72 hours. The Altitude brand name was praised for its clarity, memorability, and bilingual appeal across markets.

Volaris