Case Study: Tesco achieves award-winning, people-centric annual reporting with Conran Design Group

Tesco wins Gold and boosts finance productivity with Conran Design Group

Conran Design Group was approached by Tesco, a major UK retailer, to design its 2025 annual report. The challenge was to create a report that clearly communicated Tesco's focus on value and its commitment to its workforce, while adapting to a more digital-friendly format and integrating detailed financial and governance disclosures, all within a clear and concise document.

The solution from Conran Design Group involved a strategic shift to a landscape format and a creative concept centered on 'the things that matter'. This featured bold typography and fresh imagery to highlight Tesco's people-centric purpose. The resulting annual report was hailed by Tesco's leadership as its best ever and achieved significant external recognition, including a Gold award at the Corporate & Financial Awards 2025. The project also delivered internal efficiency gains for Tesco's finance team.

Tesco