Case Study: Roland-Garros elevates the stadium experience with Conran Design Group

Roland-Garros boosts visitor numbers by 11% with Conran Design Group

The Roland-Garros tennis tournament organizers faced the challenge of modernizing their outdated and cramped facilities to reflect their Grand Slam status. They engaged Conran Design Group to enhance spectator comfort, premiumize the stadium's image, and introduce world-class hospitality and brand experience standards at their historic Paris complex.

Conran Design Group's solution was a design-led blueprint inspired by the French flag, applied across architecture, signage, and heritage spaces over a seven-year redevelopment. This guided the design of new lounges, restaurants, shops, and player areas. The vendor's work resulted in significant new amenities and over 12,500 signs, driving an 11% increase in visitors and a doubling of player satisfaction. Revenue impact was strong, with some stores achieving 5% conversion rates.

Roland-Garros