Case Study: Reckitt achieves a purpose-led global brand transformation with Conran Design Group

Reckitt boosts website traffic 50% with Conran Design Group

The consumer goods company Reckitt faced a challenge where its corporate brand was largely unknown despite the popularity of its individual products. Following a new sustainable growth strategy, Reckitt needed to transform its corporate identity to better communicate its purpose. They engaged Conran Design Group for a rebranding project involving brand strategy, visual identity, and activation.

Conran Design Group developed a new purpose-led brand platform and visual identity for Reckitt, anchored by an 'R' logo symbolizing unity and a commitment to protect, heal, and nurture. The solution successfully generated significant media coverage with 187k global mentions and a 50% increase in website traffic on launch day. Positive brand sentiment also rose by 3%, and the vendor has since continued to help activate the new brand globally for Reckitt's employees and partners.

Reckitt