Case Study: Pluxee achieves standout global brand growth with Conran Design Group

Pluxee grows organic revenue 18.6% with Conran Design Group

The customer, Pluxee (formerly Sodexo BRS), faced the challenge of establishing a new global brand identity after its strategic move away from parent company Sodexo Group. Operating in a crowded market, Pluxee needed to reframe and elevate its employee engagement proposition to support its growth ambitions and stand out from competitors. The vendor, Conran Design Group, was engaged to provide services including brand strategy, visual identity, and activation.

Conran Design Group crafted a distinct and joyful new brand identity for Pluxee, centered on a dynamic logo featuring an "x-mark" to symbolize amplifying everyday moments. The solution included a new portfolio architecture, key messaging framework, and a comprehensive launch campaign across 30 markets. The results were significant, with Pluxee's shares rising 15% on its stock market debut and the company achieving 18.6% growth in organic revenue in its first year as a standalone entity.

Pluxee