Case Study: Havas achieves a more unified, client-centric brand with Conran Design Group

Havas boosts website traffic 50% with Conran Design Group

Conran Design Group partnered with Havas, a leading global communications group with a long history, to address a significant challenge. Havas was facing brand fragmentation that obscured its key differentiators, like its unique Havas Village model. The customer needed a refreshed brand strategy and visual identity to better highlight its core values of integration and collaboration and to clarify its brand architecture for a more intuitive client experience.

The solution from Conran Design Group involved amplifying Havas's existing brand elements rather than changing them. They developed a unified, client-centric brand architecture focused on services and introduced a refreshed visual identity featuring a dynamic 25-degree angle to signify positive momentum. The results were impactful, including a 50% increase in website traffic, an 82% increase in page views, and a 126% increase in LinkedIn engagement, alongside significant positive press coverage.

Havas