Case Study: GSK boosts Workvivo adoption with Conran Design Group's global employee campaign

GSK boosts Workvivo adoption by 51.8% with Conran Design Group

GSK faced a challenge when its existing internal social network was decommissioned, leaving its 75,000+ employees frustrated with a noisy and distracting platform. To drive the successful adoption of its new platform, Workvivo, GSK needed a global internal campaign to encourage employees to embrace it. Conran Design Group was engaged to develop this campaign.

Conran Design Group developed the "Upgrade Your Day" campaign, which used human, benefit-led storytelling and a playful tone to highlight Workvivo's features. The solution included a versatile suite of assets for a global rollout. The campaign was highly successful, generating a 25.4% social engagement rate in its first week and driving a 51.8% jump in Workvivo adoption over the first month, ultimately activating 67.4% of all invited employees.

GSK