Case Study: the French National Teams inspire victory with a new visual identity from Conran Design Group

French National Teams win Honourable Mention with Conran Design Group's Paris 2024 visual identity

The French National Teams, comprising their Olympic and Paralympic committees, faced the challenge of uniting under a single, inspiring visual identity for the Paris 2024 Games for the first time in history. They engaged Conran Design Group to create a cohesive brand that would excite athletes, win fan approval, and drive merchandise sales.

Conran Design Group developed a bold visual identity centered on a forward-facing rooster, a symbol of French sporting spirit. The solution included a new motto, "Facing Victory," and a rugged typographic system. The vendor rolled out this identity across all touchpoints, from sportswear to digital platforms, resulting in an Honourable Mention at the Creative Review 2024 Awards.