Case Study: Bicester Motion shapes a world-class mobility identity with Conran Design Group

Bicester Motion unifies 50+ businesses with Conran Design Group

Bicester Motion, a business community based in Oxfordshire focused on shaping the future of mobility, faced the challenge of developing a visual identity that reflected its world-class ambitions and the calibre of its tenants, which include brands like McLaren and Polestar. They needed a brand system that could accommodate their growing portfolio and multiple subsidiaries. They engaged Conran Design Group to create a new visual identity and brand architecture.

Conran Design Group designed a timeless, world-class visual identity featuring a logo symbolizing the convergence of horizons. The solution included a design system with visual triptychs for storytelling and a roundel device for sub-brands to ensure consistency. The impact was a bold new identity that launched in January 2025, enhancing the brand's on-site presence and effectively guiding visitors through the estate with intentional design and premium materials that reflect the brand's confidence and respect for its environment.

Bicester Motion