Case Study: Quality Goods Wholesaler-Distributor protects premium-brand pricing power with Connotate

Quality Goods Wholesaler-Distributor - Customer Case Study

Quality Goods Wholesaler-Distributor, a wholesaler-distributor of premium-brand goods, needed a way to track pricing and inventory across the channel to protect brand pricing power. The company used Connotate to verify whether retailers were violating contractual agreements by selling below minimum price and undermining its big-box private label agreements.

Connotate monitored suspected websites by mimicking shopper transactions through to the shopping cart, extracting pricing and inventory data, and also watching for “dumping” sites to detect back-door acquisition and resale. Connotate delivered ongoing, actionable insight on product pricing and unauthorized discounting in about six weeks, faster than hiring additional staff or paying an agency for static reports.