Case Study: National Hardlines Retailer achieves dynamic pricing leadership with Connotate

National Hardlines Retailer - Customer Case Study

National Hardlines Retailer needed a faster, more accurate way to optimize pricing in real time as mobile shoppers compared local prices, while also reducing reliance on expensive pricing catalogs and gathering large volumes of timely competitive data. The retailer turned to Connotate to support a dynamic pricing strategy by region and product category.

Connotate implemented daily shopping basket analysis on demand, scanning the websites of the retailer’s top two competitors and collecting millions of competitive price points across select product categories and zip codes. As a result, Connotate helped National Hardlines Retailer improve pricing decisions, increase market share, and move ahead of its nearest competitor in national sales rankings.