Case Study: Pharmaceutical Firms achieve accurate physician data for sales intelligence with Connotate

Extracting Accurate Database Information for Pharmaceutical Sales Intelligence

Pharmaceutical Firms needed a way to build lead-list products with accurate physician data for pharma sales reps, while avoiding the high labor and development costs of manual research and in-house programming. They chose Connotate’s hosted web data extractor solution to handle the complexity of physician information spread across thousands of hospital websites.

Connotate extracted and delivered the data in structured form to an FTP site, with refreshes as often as needed to keep records current. The solution scaled to over 500,000 physicians, helped launch a prototype in weeks, and enabled Pharmaceutical Firms to win two of the world’s largest pharmaceutical companies as subscribers.