Case Study: Digital Advertising Platform accelerates billing reconciliation with Connotate

Digital Advertising Platform - Customer Case Study

Digital Advertising Platform, a supply side platform (SSP) in online advertising, needed a better way to collect usage statistics from password-protected sites across many ad networks. The manual process was error-prone, and available APIs differed by network and added more integration risk. Digital Advertising Platform used Connotate to automate this billing reconciliation workflow.

Connotate gathered real-time data from more than 100 ad networks, extracted the required statistics, and structured the output for internal reporting systems. The result was faster revenue collection, fewer errors, and a major productivity gain: a week’s worth of statistics could be uploaded in six minutes, saving 25 person-hours per day and about $100K per year.