Case Study: Business Information Company achieves instant access to niche web data with Connotate

Business Information Company - Customer Case Study

Business Information Company, a media intelligence provider serving more than 25,000 PR, marketing, and media professionals, needed a scalable way to parse and collect data from specialized web sources. Despite having many IT tools, the company struggled to quickly access new niche sources and deliver the unique coverage its customers expected. It turned to Connotate and its automated web data extraction solution to address the challenge.

Connotate implemented a pull-based automated data collection system that continuously retrieved current information from thousands of complex and niche websites in normalized, structured format. This eliminated much of the manual post-processing and made the data easier to categorize, tag, and integrate into existing systems. As a result, Business Information Company gained instant access to critical data from thousands of niche sites, and employees formerly spending hours on data aggregation could focus on higher-value work.