Case Study: Biochemical Manufacturer achieves real-time competitive pricing intelligence with Connotate

Biochemical Manufacturer - Customer Case Study

Biochemical Manufacturer needed a faster, more accurate way to capture real-time competitor pricing across a market where small price differences could determine a sale. Its manual process produced inaccurate data and distorted findings, so it turned to Connotate for pricing intelligence capture.

Connotate collected and aggregated product category pricing from more than 40 competitors’ websites on a regular and on-demand basis, then structured the data for a staging database and SAP data warehouse. As a result, Biochemical Manufacturer gained real-time pricing on more than 150,000 products, and Connotate cut web data monitoring and collection time by at least half.