Case Study: European Appliance Manufacturer achieves targeted multilingual brand monitoring with Connotate

Appliance Manufacturer - Customer Case Study

Appliance Manufacturer, a European-based appliance maker, needed a way to monitor global news sources, blogs, and product forums that did not offer direct feeds or APIs. Using Connotate, the company could track mentions of its products and business activities across multiple languages for targeted brand monitoring.

Connotate solved this by providing easy access to targeted websites and extracting news based on keyword searches regardless of language. The result was a continuously updated, highly customized stream of information about company and product positioning that supported marketing, sales, PR, and product strategy.