Case Study: Appliance Manufacturer achieves faster pricing and product strategy insights with Connotate

Appliance Manufacturer - Customer Case Study

Appliance Manufacturer faced shrinking margins from showrooming and needed a near real-time 360-degree view of products across the distribution chain to better optimize product positioning, pricing, and branding. The company used Connotate to collect data from major big-box retailer sites, including product reviews, specs, and pricing for both its own products and competitors’ offerings.

Connotate delivered spreadsheet-ready pricing and product data to the pricing team and fed review data into a Voice of the Customer application. As a result, Connotate helped Appliance Manufacturer gain timely, actionable insights on an ongoing basis, supporting repeat orders from retailers, improving market share, and replacing slow agency reports that could take three to six months.