Case Study: Zip achieves higher retailer revenue with Connexity

Zip increases retailer revenue by 65% with Connexity

The customer, Zip, a Buy-Now-Pay-Later (BNPL) platform, presented a challenge for retailers seeking greater exposure within its high-intent mobile shopping environment. These retailers, working with the vendor Connexity, needed a way to win better incremental visibility in this competitive space.

Connexity established a strategic partnership with Zip to create a "Trending Now" carousel on the app's homepage, providing participating retailers with premium static placement. This solution, leveraging Connexity's campaign management, led to rapid sales growth. The measurable impact included a 46% average quarter-over-quarter revenue increase for retailers, which rose to 65% for those utilizing the "Trending Now" feature.

Zip