Case Study: Tinuiti achieves higher ROAS and more new customers with Connexity

Tinuiti boosts ROAS by 40% with Connexity

Tinuiti, a marketing agency for major retailers, wanted to expand growth and diversify customer acquisition for its clients beyond standard Google and Bing PLA ads. Their challenge was to achieve new customer acquisition at an efficient Return on Ad Spend (ROAS). Tinuiti partnered with vendor Connexity for its syndication services and exclusive shopping channels.

Connexity solved this by syndicating Tinuiti's client offers into high-intent traffic sources on the open web, including social commerce, managing exposure and pricing for optimization. The results included a 40% increase in ROAS compared to Google and Bing ads and a 20% higher new customer rate. Tinuiti noted that Connexity's exclusive channels consistently outperformed standard ads on their key performance indicators.

Tinuiti