Case Study: Thompson Cigar wins new customers with Connexity

Thompson Cigar wins new customers with Connexity, hitting average CPNC expectations

Thompson Cigar faced challenges in efficiently advertising its regulated products in the United States, making it difficult to acquire new customers profitably. The company partnered with vendor Connexity to find incremental opportunities to win new customers while meeting its cost-per-new-customer goal.

Connexity implemented a solution using Thompson Cigar’s sales attribution data to optimize CPC bids across retail-oriented traffic on the open web. This strategy targeted high-intent product search and shopping sites. As a result, Connexity consistently delivered new customer acquisitions in line with Thompson Cigar’s average cost-per-new-customer performance expectations.

Thompson Cigar