Case Study: The National Retail Federation achieves a 65% reduction in cost of sale with Connexity Managed Services

The National Retail Federation Reports On Connexity's Managed Services

The National Retail Federation highlighted Appliance Zone’s challenge of managing highly important online marketing and product listing ads in a fast-changing search environment, where revenue depended heavily on this channel. Appliance Zone needed a partner with deep industry expertise, and Connexity’s Managed Services was brought in to handle PLA management.

Connexity implemented Managed Services to take over product listing ad marketing and adapt to ongoing search engine changes. The result was a 65% reduction in cost of sale, stronger margins, and a clear return on investment for Appliance Zone, with The National Retail Federation reporting that Connexity’s support helped the business stay competitive.

The National Retail Federation

Jim Allen

CEO