Connexity
20 Case Studies
A Connexity Case Study
SharkNinja France, an innovative home appliance company, sought to expand its digital footprint and gain market share during peak retail periods. Their challenge was to boost product visibility and secure prime online placements beyond their already successful Google Shopping campaigns, without increasing their advertising costs. They partnered with Connexity to utilize its Comparison Shopping Services (CSS) offering.
Connexity implemented an incremental CSS campaign that complemented SharkNinja's existing efforts. The solution increased SharkNinja's impression share by 20%, with 80% of those placements won from competitors, without negatively impacting their overall cost-per-click. The measurable result was a 339% increase in sales revenue during the critical Q4 Cyber Week period.