Case Study: Perform[cb] drives retail growth with Connexity

Perform[cb] boosts revenue 14% week-over-week with Connexity

Perform[cb] partnered with Connexity to drive high-quality traffic and increase sales for Connexity's retail clients. The challenge was to scale campaigns efficiently while maintaining cost-of-sale targets and improving conversion rates without sacrificing growth.

Connexity implemented a strategic solution involving targeted testing, audience segmentation, and custom landing pages. They also expanded placement IDs for better traffic separation and used historical data for optimization. This approach led to significant results, including a 15% increase in cost-per-click payouts and conversion rate increases of up to 400% for some retailers. Overall, Connexity achieved a 14% week-over-week revenue increase.

Perform[cb]