Case Study: Orchard Brands achieves sales growth and beats ROAS goals with Connexity

Orchard Brands beats ROAS goals with Connexity

Orchard Brands, a division of Bluestem, partnered with vendor Connexity to drive efficient growth and achieve target ROAS goals for its three lifestyle apparel retailers. The challenge was to scale cost-effective exposure on the open web and consistently meet campaign performance objectives.

Connexity implemented a managed service solution that optimized CPC budgets and leveraged direct publisher integrations to place ads in new markets like editorial commerce content and mobile shopping apps. This approach allowed Connexity to prioritize high-performing opportunities, ultimately enabling them to exceed Orchard's ROAS goal and over-deliver on performance.

Orchard Brands