Case Study: Footwear etc. boosts PLA ROI and saves time with Connexity

Footwear etc. - Customer Case Study

Footwear etc., a family-run retailer with brick-and-mortar stores and a strong online business, was spending too much time managing Product Listing Ads (PLAs) across Google and Bing. Their Director of Online Operations, Mike Baranov, was manually maintaining product feeds, tracking inventory changes, and trying to protect ROI, while previous agency efforts had not delivered meaningful performance gains.

Connexity took over management of Footwear etc.’s PLA data feeds and campaigns, bringing its paid search and marketplace expertise to the program. As a result, Footwear etc. significantly improved ROI and freed up 4 to 5 hours per week that had been spent on feed maintenance, giving the team more time to focus on other priorities.

Footwear etc.

Mike Baranov

Director of Online Operations