Case Study: Boscov’s achieves steady incremental revenue and strong profitability with Connexity

Connexity Maximizes Sales for Boscov’s

Boscov’s, the largest family-owned department store, has worked with Connexity for over 10 years to support performance marketing, including its CPC marketplace and later Bing Product Listing Ads (PLAs). The retailer needed a partner that could help grow business profitably while managing complex product feeds and shifting inventory, all while meeting return on ad spend goals.

Connexity implemented marketplace and PLA management, handling bidding, feed accuracy, inventory changes, and ongoing optimization. As a result, Boscov’s consistently met financial goals, maintained a strong cost of sale of about 15% to 25%, and saw steady incremental revenue from PLAs.

Boscov’s

Jon Holmquist

Vice President of Direct Marketing