Case Study: Bombas increases new customer rates with Connexity

Bombas increases new customer rate by 50% with Connexity

Bombas, a comfort-focused apparel brand, sought to increase its rate of new customer acquisition while maintaining an efficient return on ad spend (ROAS). To strike this balance between growth and cost-effectiveness, the company partnered with Connexity and utilized its performance marketing solutions.

Connexity syndicated Bombas' offers across high-intent traffic sources, including product searches, commerce content, and shopping marketplaces like Afterpay. This strategy leveraged CPC budgets to optimize for new customer conversions. As a result of working with Connexity, Bombas achieved a 50% increase in its new customer rate and doubled its ROAS.

Bombas