Case Study: AliExpress achieves 808% ROAS and expands European footprint with Connexity

AliExpress drives 808% ROAS with Connexity

AliExpress, a global ecommerce platform, sought to expand its European footprint and scale international performance marketing without increasing its cost of sale. They partnered with the vendor Connexity to address this challenge, leveraging Connexity's performance marketing network and services.

Connexity provided a traffic growth plan and access to multiple online channels perfectly matched to AliExpress's target European markets. The solution enabled scaled campaigns in the UK, Germany, France, and Italy, with particularly strong results around key sales periods. Connexity delivered fantastic results, including an 808% return on ad spend (ROAS), and helped AliExpress drive consistent growth in Gross Merchandise Volume (GMV).

AliExpress