Case Study: ThreatMate drives qualified demos and strong ROI with ConnectWise IT Nation Connect™ Global sponsorship

ThreatMate doubles ROI and books more demos with ConnectWise

ThreatMate, a cybersecurity company serving the managed service provider (MSP) market, identified a growing need for MSPs to offer advanced security services like penetration testing. However, the process was traditionally too complex and resource-intensive to operationalize at scale. Partnering with ConnectWise, ThreatMate aimed to address this challenge and showcase their automated pen testing solution to a targeted audience of MSPs.

At ConnectWise's IT Nation Connect Global event, ThreatMate implemented an experiential solution through a sponsored Hacking Lounge. This hands-on, education-focused activation allowed MSP attendees to engage directly with ethical hacking challenges, demystifying the service. The solution, facilitated by ConnectWise's event platform, generated strong ROI for ThreatMate, including a high volume of qualified demos and leads. The measurable success led to deepened engagement with MSPs and reinforced ThreatMate's commitment to future participation.