Case Study: SonicWall achieves stronger MSP engagement and national brand visibility with ConnectWise IT Nation sponsorship

SonicWALL strengthens MSP engagement over 3 years with ConnectWise

SonicWall, a leading cybersecurity provider, needed to maintain a strong national presence and build meaningful relationships with MSPs in a competitive market. Smaller events offered limited reach, while larger ones risked superficial engagement. The company sought a strategic sponsorship platform through ConnectWise that could deliver both scale and substance for high-quality engagement.

ConnectWise's IT Nation sponsorship provided SonicWall with premium visibility and direct access to MSPs nationwide. This solution expanded SonicWall's national reach, boosted its brand credibility, and deepened relationships with both MSPs and fellow vendors, fostering long-term partnerships and making the sponsorship a strategic priority for future engagement.

SonicWALL