Case Study: Novatech boosts TAM productivity by 40% with ConnectWise Partner Program

Novatech boosts TAM productivity by 40% with ConnectWise

Novatech, a leading office technology and managed services provider, faced the challenge of scaling consistent service quality and operational discipline across its 16 locations. They needed a framework to align leadership with frontline execution, particularly in elevating their Technical Account Manager (TAM) role to improve customer relationships and renewals. To address this, they turned to the ConnectWise Partner Program from vendor ConnectWise.

By fully engaging with the ConnectWise Partner Program, Novatech leveraged resources like MDF-funded VCIO University training, peer groups, and advisory councils. This solution transformed their operations, shifting ConnectWise from a vendor to a strategic partner. The results were significant: TAM productivity surged by 40%, driving approximately 25% year-over-year sales growth and improving customer retention by 5%. ConnectWise also enabled Novatech to achieve 10–12% net new organic growth.

Novatech