Case Study: Cyber74 wins new customers and boosts marketing ROI with ConnectWise

Cyber74 wins more net new logos with ConnectWise

Cyber74, a cybersecurity-focused organization, needed to enhance its marketing effectiveness and customer acquisition strategy to stand out in a competitive landscape. They sought more than just financial support, requiring strategic guidance, engaging content, and community connections to scale their outreach and improve ROI.

The ConnectWise Partner Program provided Cyber74 with marketing development funds (MDF), brandable content, expert speakers, and creative event ideas. This support enabled Cyber74 to host high-ROI events, which became a cornerstone of their strategy. As a result, ConnectWise helped Cyber74 achieve a measurable increase in new client acquisition, referred to as "net new logos," and significantly improved their marketing conversion rates and community engagement.

Cyber74