Case Study: Cisco achieves stronger MSP engagement with ConnectWise IT Nation sponsorship

Cisco boosts brand visibility and generates high-quality leads with ConnectWise through 4 IT Nation events

Cisco, a global technology leader, faced the challenge of justifying the ROI of event sponsorship to increase its brand visibility and engagement with managed service providers (MSPs). They collaborated with vendor ConnectWise, specifically leveraging sponsorship of ConnectWise's IT Nation events, to ensure their investment would generate quality leads and strengthen community ties.

The solution implemented by ConnectWise involved strategic sponsorship within the focused, vendor-friendly environment of IT Nation. This provided Cisco with targeted brand exposure and high-quality engagement opportunities directly with the MSP community. The results included significantly boosted brand visibility, the generation of high-quality leads, and the deepening of relationships with existing clients, validating the sponsorship as a strategic investment for growth.

Cisco