Case Study: Blacksmith InfoSec builds trust and boosts MSP visibility with ConnectWise IT Nation

Blacksmith InfoSec builds a stronger sales pipeline with ConnectWise IT Nation

Blacksmith InfoSec, a cybersecurity company, needed to build trust and stand out in order to scale within the competitive MSP ecosystem. Their challenge was to increase visibility and form strategic alliances beyond simple product promotion within the ConnectWise community.

The solution involved leveraging the ConnectWise IT Nation platform through strategic sponsorship and participation. This provided Blacksmith with premium exposure, exclusive networking, and a platform for authentic community engagement. As a result, ConnectWise helped Blacksmith significantly increase its brand visibility and credibility, strengthen relationships with MSP partners and vendors, and create a more robust sales pipeline, all while positioning them as a key player in the ecosystem.