Case Study: GSK improves early careers engagement and conversion with Connectr

GSK boosts early careers engagement with Connectr, with 1 in 4 candidates connecting to a mentor

GSK, a major pharmaceuticals company, faced a challenge in tracking the return on investment from its early engagement with students. After events, they would lose touch with potential applicants, making it difficult to evidence impact. They approached the vendor Connectr to address this issue.

Using Connectr's technology, GSK launched a branded student engagement platform called "Get Ahead." This solution evolved into a central hub that provided valuable insights and drove more informed applicants. The results were significant, with 1 in 8 users proactively completing tasks on the platform and over one third of successful hires having interacted with it before joining. Furthermore, 1 in 4 candidates connected with a GSK mentor through Connectr's platform, exchanging over 10,000 messages and building meaningful early connections.

GSK