Case Study: BDO builds a thriving early talent community with Connectr Talent Technology

BDO boosts early talent engagement with Connectr, achieving 4.5 hours average user time and 70% positive perception lift

BDO, a global accounting firm, faced a challenge in its early talent recruitment. Despite heavy investment in outreach, it was difficult to track ROI and maintain engagement with young potential candidates, as they often disengaged after initial contact. To build brand familiarity earlier and more personally, BDO partnered with vendor Connectr to implement its talent technology platform.

Connectr's solution was the creation of a branded platform called BDO Hive, which provides personalized engagement journeys for different age groups. This platform acts as a central hub for all early talent activities, offering content and mentorship. The results were highly positive, with users spending an average of 4.5 hours on the platform and 70% reporting an enhanced perception of BDO, successfully building a more informed and engaged talent community.

BDO