Case Study: Powerplanetonline boosts sales and reactivates users with Connectif

Segmentation and push notifications to boost sales

PowerPlanet, a leading European online electronics retailer, faced the challenge of managing its complex, multilingual e-commerce strategy and diverse product catalog. They needed a comprehensive marketing automation platform that offered responsive design, advanced segmentation, and personalization to effectively engage their wide array of customers across different markets.

Connectif provided an all-in-one solution, implementing digital footstep tracking, micro-segmentation, and an omnichannel strategy. This allowed PowerPlanet to automate personalized push notifications and loyalty-building emails. As a result, Connectif helped PowerPlanet reactivate 34% of its users, achieve a 63% increase in campaign conversion rates using push notifications, and derive an additional 7% of sales from that channel.

Powerplanetonline

Isabel Román

Marketing Specialist