Case Study: La Casa de las Carcasas boosts conversion and newsletter reactivation with Connectif

La Casa de las Carcasa’s marketing strategy that improved the conversion rate of promotional campaigns by 166% and won back newsletter subscribers

La Casa de las Carcasas, a leading phone case and accessory retailer, sought to evolve from a generic email marketing approach to a sophisticated omnichannel personalization strategy. The company partnered with Connectif to leverage its marketing automation platform, specifically to implement inline content personalization and improve audience segmentation based on user behavior and device type.

Using Connectif, La Casa de las Carcasas implemented personalized inline content for product recommendations and automated workflows to reactivate disengaged customers. This solution drove measurable results, including a 166% sales increase on a specific brand promotion campaign and the reactivation of 13% of users who had previously unsubscribed from the newsletter.

La Casa de las Carcasa

Zahira Martín

Head of eCommerce & Marketplace