Case Study: Gioseppo increases online sales by 33% with Connectif

How this leading fashion eCommerce business transformed their customer experience and boosted sales through segmentation and personalization

Gioseppo, a leading Spanish fashion brand, sought to enhance its eCommerce strategy by moving beyond basic email marketing. Their challenge was to leverage their extensive customer data for improved omnichannel engagement, audience segmentation, and personalized communication to boost sales and customer loyalty. To achieve this, they implemented Connectif's marketing automation platform.

Connectif's solution enabled Gioseppo to collect user data in real-time, segment their audience, and automate hyper-personalized communications and workflows across email and web channels. This included strategies for cart recovery and reactivating inactive users. As a result, Gioseppo attributed 33% of its total online sales to Connectif, achieved a 60% email open rate, and saw an 8% increase in Customer Lifetime Value in Spain.

Gioseppo

Luis Flores

Director of Digital Business