Case Study: Baleària achieves a 35% increase in conversion with Connectif

How the use of personalized events helped Baleària to transform the online shopping experience and increase conversion

Baleària, a leading Spanish maritime transport company, sought to transform its online shopping experience and boost the effectiveness of its marketing communications. To address this challenge, Baleària partnered with the marketing automation vendor Connectif to implement a more personalized customer engagement strategy.

By leveraging Connectif's versatility and personalization capabilities, Baleària deployed targeted user tracking, segmentation, and strategic workflows. This solution enabled highly personalized communications, which significantly improved key metrics. The results included a 2.54x increase in email open rate and a 35% increase in the conversion rate of its marketing campaigns.

Baleària

Miguel Angel Soler

Digital Marketing Specialist