Case Study: AMVO achieves 159% higher email open rates with Connectif

How the Online Shopping Mexican Association managed to increase their email opening rates by 159% during Mexico’s Hot Sale

AMVO, the organizer of a major online sales event in Mexico, faced the challenge of improving the results of its annual Hot Sale. The organization sought to move beyond a basic email marketing strategy to adopt a more powerful marketing automation model. They chose Connectif as their platform to implement an omnichannel approach focused on segmentation and hyper-personalization.

By using Connectif's marketing automation platform, AMVO implemented solutions including digital footprint tracking, scheduled automation workflows, sophisticated segmentation, and personalized product recommendations across email, onsite content, and push notifications. This strategy delivered significant results for Connectif's client, including a 159% increase in email opening rates, an 80% decrease in bounce rates, a 51% increase in click-through rates, and a 15% boost in overall sales, amounting to 18 million MXN in revenue.

AMVO

Martín Álvarez de Yturbe

Co- founder and Director of Business Development