Case Study: Levi Strauss & Co. boosts sales in Colombia with Connectif

How the “King of Blue Jeans” boosted sales in Colombia with personalized marketing campaigns based on first-party data

Levi Strauss & Co., a major global clothing company, sought to transform its marketing strategy in Colombia from a traditional email-based approach to a more advanced, data-focused model. To address this challenge, they partnered with the marketing automation vendor Connectif to leverage first-party data for personalized campaigns.

Connectif implemented a marketing automation solution with a Data First focus, enabling Levi's Colombia to create personalized campaigns and evaluate their profitability in real-time. The results included a 14% increase in sales from push notifications and substantial subscriber growth. Connectif's platform was also responsible for driving sales through personalized recommendations.

Levi Strauss & Co.

Luis Fernando Archila Valencia

Ecommerce Leader