Case Study: Pienso y Mascotas boosts average order value and email conversions with Connectif

how Pienso y Mascotas, a leading provider of pet products, implemented a personalization strategy that reactivated 30% of their dormant customers

Pienso y Mascotas, a leading eCommerce company in the pet care sector, sought to improve its marketing automation. Their challenge was to implement personalization and cross-selling strategies, build a first-party database for segmentation, and provide users with product recommendations based on their behavior. To address this, they switched their marketing automation to the Connectif platform.

Connectif provided solutions including personalization algorithms, digital footstep tracking, smart segmentation, and automated product recommendations. This new strategy led to significant results for Pienso y Mascotas, including an 18% increase in average order value, a 270% boost in email conversion rates, and the reactivation of 30% of their dormant customer base.

Pienso y Mascotas

Luis Ruiz Trillo

Trade Marketing Manager