Case Study: Laboratorios Phergal boosts sales and customer loyalty with Connectif

How Laboratorios Phergal successfully implemented a Data First marketing strategy to boost sales of a new product line and create super loyal customers

Laboratorios Phergal, a dermopharmaceutical company in Spain, sought to enhance its omnichannel engagement and drive sales growth. The company partnered with Connectif and its marketing automation platform to implement a data-first strategy focused on gaining global visibility of its customer base.

By leveraging Connectif's capabilities for audience segmentation using RFM, loyalty, and upselling models, Laboratorios Phergal transformed its marketing approach. The solution delivered significant results, including a 10% increase in sales for a new product line, the identification of 20 super loyal customers, and 40 customers increasing their spend through cross-selling efforts.

Laboratorios Phergal

Rocío Zapatero

Digital Marketing Specialist