Case Study: Kave Home boosts reactivation and cart recovery with Connectif

How Kave Home maximized the impact of their marketing strategy by switching from transactional marketing to relationship marketing based on customer data

Kave Home, a leading Spanish furniture and home decor brand, sought to transition from transactional marketing to relationship-based marketing to build customer loyalty and drive recurring purchases. To achieve this, they partnered with Connectif and implemented its marketing automation platform to better utilize customer data.

Using Connectif, Kave Home created automated workflows including a customer reactivation funnel and a three-step abandoned cart retrieval sequence. This strategy involved sending personalized, timed emails with discount codes to re-engage customers. The results were significant: Connectif helped Kave Home achieve a 20% dormant customer reactivation rate, a more than 10% increase in abandoned cart retrieval, and a 70% open rate on its segmented email campaigns.

Kave Home

Joel Espuña

Automation Manager