Case Study: Iberomed increases eCommerce revenue with Connectif

How Iberomed tracked their customers’ omnichannel behaviour to successfully personalize offers and maximize revenue on their website

Iberomed, an eCommerce business specializing in sanitary products and medical equipment, needed to track customer omnichannel behavior to improve personalization and increase revenue. They partnered with the marketing automation vendor Connectif to transform their marketing strategy and communication across channels.

Using Connectif's platform, Iberomed implemented personalized campaigns based on first-party customer data. This solution led to a significant measurable impact, including a 67% increase in revenue, an 87% increase in conversion rate, and a 22% increase in average ticket value for their online store.

Iberomed

Antonio Giadas

Chief Executive Officer