Case Study: Farmaciasdirect achieves higher conversions, CTR, and sales with Connectif

Explore the steps to success for creating personalized landing pages to improve conversions as done by Farmaciasdirect

Farmaciasdirect, a leading online pharmacy, experienced challenges in customer segmentation and launching automated promotions after a period of high growth. They sought a platform to create personalized landing pages, collect more user data, and expand their communication channels. They partnered with Connectif to utilize its marketing automation and personalization services.

Connectif implemented a solution focused on advanced segmentation, quick creation of branded landing pages, and an omnichannel strategy including email and push notifications. This allowed Farmaciasdirect to deliver highly targeted and personalized content. The results were significant: a 15% increase in landing page conversion rates, a tripled CTR on segmented email campaigns, and a 10% sales increase from push notifications.

Farmaciasdirect

Francisco José Díaz

Marketing Automation