Case Study: Bicimarket boosts online sales and subscriber growth with Connectif

Explore the impact of Bicimarket’s experimentation and omnichannel strategies for delighting their audience of keen cyclists

Bicimarket, an e-commerce company specializing in bicycles and cycling accessories, sought to better engage its audience and grow its business. They partnered with the marketing automation platform Connectif to implement more effective experimentation and omnichannel strategies.

Using Connectif's tools for segmentation, personalization, and A/B/X testing, Bicimarket developed strategic workflows and targeted communications. The solution delivered significant results for the vendor Connectif, including a 29% increase in sales attributed to web content, a 21% growth in its subscriber base, and a 45% increase in the average ticket value through push notifications.

Bicimarket

Jesús Cabrera

Head of Digital Marketing